The first Applied AI Conference in the Basque Country, ApplAI
The second edition of ApplAI is here,
ApplAI 2025. Let's plaAI again!
The second edition of ApplAI is here, ApplAI 2025. Let's plaAI again!
14/05/2024
BILBAO
PALACIO DE EUSKALDUNA
PREVIOUS EDITION
- 28 SPEAKERS
- +100 COMPANIES
- 9 SPONSORING ORGANISATIONS
- + 230 PARTICIPANTS
- 28SPEAKERS
- +100 COMPANIES
- 9 SPONSORING ORGANISATIONS
- + 230 PARTICIPANTS
APPLAI 2025
A unique opportunity for the exchange of knowledge, trends and experiences in the field of Artificial Intelligence in the Basque Country. A region established as a reference in the application of AI. Here are three reasons not to miss it.

The most relevant voices in the AI landscape
ApplAI brings together local and international Artificial Intelligence experts and references. Hear from the most influential minds who are driving their organisation’s AI-powered industrial or corporate transformation, sharing their insights, experiences and visions for the present and future of this technology.

Trends and keys to boost your organisation with AI
ApplAI goes beyond exploring the future of this technology. The talks delve into the essential keys to implementing effective and ethical AI, focusing on data strategy, talent development, cultural change and responsible practices. Learn how these areas can accelerate the adoption of AI in your organisation and enhance its growth.

Companies that are making an impact with this technology
ApplAI is possible thanks to the support of organisations that are committed to Artificial Intelligence as a driver of growth and competitiveness. Meet the companies that are helping to consolidate the Basque Country as a benchmark region in Applied AI.
Confirmed speakers in 2025
ApplAI 2025 will feature the participation of prominent leaders in Artificial Intelligence, from international references to key figures in the local ecosystem. Discover who will be the voices that are driving this technology and the business competitiveness of their organisations from its implementation, sharing knowledge, experiences and success stories that will inspire you.

Joana Azketa
Corporate Head of Artificial Intelligence and Data at CAF

Olatz Arrieta
Compliance and auditing at EITB

Román Orus
Cofounder & CSO at Multiverse Computing

Jose Antonio Lozano
Scientific Director at Basque Centre for Applied Mathematics (BCAM)

Eneko Agirre
Head of HiTZ Basque Center for Language Technologies

Maitane Valdecantos
Partner of Audens specialized in Intellectual Property and Digital Law

Iratxe Guillerna
Director of Digitalization and Data Unit at Lantik

Marco González
AI and Data Area Manager at IKERLAN

Javier González
CEO en Quantum Mads

David López
Head of analytics at Laboral Kutxa

Gisela Baños
Science, technology and science-fiction speaker.

Ixabel Arbide
Legal and Processes Management at Vicomtech

Agnes Lei
Senior AI Strategist at appliedAI Institute for Europe gGmbH

Iker Galarza
Co-Founder at Neety

Leticia Guerrero
Organization and Business Processes Management at SENER

Laura Marrón
General Manager at BAIC

Jesús López Lobo
AI Manager at FAES Farma

Javier González
Chief Digital Officer at Tubacex

Irene Barrena
Human Resources Director at IBM

Alex Rayón
CEO at Brain & Code

Tom Schneider
Dr.-Ing. Tom Schneider, Managing Director Research & Development at TRUMPF Machine Tools

Sampo Pyysalo
Researcher in the TurkuNLP group and Research Fellow at the Department of Computing, University of Turku, Finland
Magda Teruel
Partner Solution Architect at Microsoft

Carlos Gómez
Partner and Co-founder at Henko-AI

Belen Muñiz
Director at Basque Institute of Statistics, EUSTAT

Diego Mallada
IT Digital Tech Director at Gestamp

Alma Pardo
Director of Talent and Internal Communications at TECNALIA Research & Innovation
Couldn't attend ApplAI 2024?
Don’t worry, here is the video summary with the highlights of the 2024 edition. Relive the most inspiring keynotes, key ideas and AI news that marked the event. Get up to speed and get ready for what’s coming in 2025.
2025 Sponsoring Entities




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Privileged location
BILBAO
Euskalduna Palace
SALA OB

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Do you have any doubts about the conference? Contact us at applai@baic.eus