Agenda
ApplAI26 Agenda
Block 1 | OUR ROOTS
“Looking back to understand where we are heading.”: We are a people that has endured because we have known how to change, turning every challenge into an opportunity. This block connects the global context with the reality of the Basque Country, highlighting our way of facing change and innovating. Because artificial intelligence is not the first transformation: it is the next step in a journey we already know how to navigate.
09:00 - 09:30
Opening of doors and accreditations
09:30 - 09:40
Opening of the congress
09:40 - 09:50
Institutional welcome
Mikel Jauregi - Minister of Industry, Energy Transition and Sustainability
Ane Oyarbide - Deputy Mayor of the City Council of Donostia - San Sebastián
Eider Mendoza - Deputy General of Gipuzkoa
09:50 - 09:55
AI Ecosystem in the Basque Country
09:55 - 10:10
The Art of Living at the Edge
Mikel Chillida, Director of the Chillida Leku Museum
10:10 - 10:25
Business management in times of uncertainty
Nerea Aranguren, Managing Director at DANOBATGROUP and Vice President of MONDRAGON Corporation
10:25 - 10:50
AI and the New Global Landscape for Companies – Conversation with
Anna Schlegel, Tech Investor & Advisor at Truly Global
Laura Marron, General Director at BAIC
10:50 - 11:15
Architects of the future
Pilar Manchón, Senior Director of Engineering and Research Strategy at Google Research
11:15 - 11:30
World‑class AI — but can we scale adoption?
Nancy Laramée, Partnerships Director at IVADO
11:30 - 12:10
Coffee Networking
Block 2 | THE PRESENT
“What challenges us and how we are responding from the Basque Country” Artificial intelligence is already here. The challenge is not adopting it, but doing so with impact: scaling, leading, and making the right decisions in an increasingly complex environment. This block brings the reality of our companies and organizations into focus, with voices from the local ecosystem sharing how they are addressing this transformation: how to move from experimentation to transformation without losing direction.
12:15 - 12:20
Block 2 opening
12:20 - 12:45
Roundtable | From pilot to production: scaling AI and ensuring its impact in the company
Ion Gonzalez, CIO at OKIN
Carlos García, CTO at Lantek
Judith Muruamendiaraz, CTO at Fagor Ederlan Group
Moderator: Álvaro Pérez-Soria, Head of Innovation at Laboral Kutxa
12:45 - 13:05
Interview with
Angel Sáenz Cenzano, Country Manager at LinkedIn Spain & Portugal
13:05 - 13:30
Roundtable | Leadership in times of change: governing AI adoption through strategy, culture, and regulation
Alex Arteche, Chairman and CEO at ARTECHE
Rosa Carabell, CEO at EROSKI Group
Josetxo de Frutos, CEO at ULMA Medical Technologies
Moderator: Pilar Kaltzada, President of Save the Children Spain, journalist and presenter
13:30 - 13:40
MagIA
13:40 - 14:05
Roundtable | Continuing to innovate: technological transitions, sustainability, and the next wave
Iraia Ibarzabal, CGO at Multiverse Computing
Xabier Esquisabel, Director of ADMIRE at ITP Aero
Igor García Olaizola, CTO at Vicomtech
Josu Bilbao, Director of Digital Technologies and Artificial Intelligence at Ikerlan
14:05 - 15:15
Lunch networking
Block 3 | THE FUTURE
“The future we are already building.” AI does not define the future—we do. This block looks ahead through action: talent, companies, and the ecosystem as key levers. Because our strongest tradition is clear: innovating today to build tomorrow.
15:15- 15:20
Block 3 opening
15:20 - 15:40
Artificial Intelligence Governance
Asunción Gómez Pérez, Professor at the Polytechnic University of Madrid
15:40 - 15:55
Don’t Panic-AI! Education, critical thinking, and responsibility in the use of Artificial Intelligence
Javier del Ser, Principal Researcher at Tecnalia
15:55 - 16:15
Roundtable | The AI journey in companies: what is needed and what is not
Lucía Arriola, Lawyer in charge of the Digital Law Area at LKS Next Legal
Alfredo Zurdo, Head of Digital Transformation at Entelgy
Alberto Rezola, Director of Data, AI and Automation Strategy at Teknei
Eduardo Moraleja, Systems Engineer at Versia
Moderator: Iñaki Suárez, Technology Director at BAIC
16:15 - 16:25
MagIA
16:25 - 16:40
Start-up pitches
Rodrigo Martínez, CTO at Lurnova
Gorka Artola, CEO at INNKIA
Maider Alonso, CEO and Co-Founder at EmAIa Health
16:40 - 16:50
The ELIZA Effect
Lorena Fernández, Head of the AI Commission at the University of Deusto
16:50 - 17:10
Well begun is half done: the impact of AI from strategic design
Ana Jimenez, Founder and AI Strategy & Transformation at MUTATIA
17:10 - 17:15
Closing
17:15
End of congress
Subscribe to the ApplAI newsletter to stay up to date with all the news from the congress
Do you have any doubts about the conference? Contact us at applai@baic.eus
