Agenda
ApplAI 2025
Explore the themes and sessions that will define ApplAI 2025. Our agenda is designed to give you a comprehensive overview of the latest trends in AI, with keynotes addressing everything, from data strategy and ethics to talent development and cultural change. Get ready for an experience that will drive the transformation of your organisation.
2025/05/14
BILBAO
Euskalduna Palace
SALA OB
Block 1 | Exploring new worlds: future vision and international projection of AI in the Basque Country
Time: 09:30 – 11:30
This first block will focus on the global strategy and future vision of artificial intelligence and how the Basque Country can position itself in this context. The main international trends and emerging opportunities will be addressed.
09:00
Opening doors
09:30 - 09:50
Institutional opening and welcome
09:50 - 10:00
Presentation of the Basque Country AI Ecosystem
10:00 - 10:25
Conversation 1:1
Mikel Jauregi - Minister for Business, Energy Transition and Sustainability, Basque Government
Laura Marrón – General Manager at BAIC
10:25 - 10:45
Keynote: How AI is changing the industrial mechanical ecosystem
Tom Schneider – Managing Director R&D at TRUMPF Machine Tools
10:45 - 11:00
Keynote: Driving AI Innovation in Europe
Agnes Lei – AI Product Owner en AppliedAI
11:00 - 11:20
Conversation 1:1 - Open Multilingual Language Models in Europe
Eneko Agirre – Head of HiTZ Basque Center for Language Technologies
Sampo Pyssalo – Investigador en TurkuNLP, University of Turku
11:30 - 12:00
Networking coffee
Block 2 | Unlocking new skills: level up in AI
Time: 12:00 – 14:15
This block will address the essential skills for the adoption and development of AI, including applied ai, data strategy, ethics and regulation, and talent. Practical advice and key strategies to progress in technological maturity will be shared.
12:00 - 12:15
Keynote: Accelerated Transformation: The New Era of Manufacturing with AI and the Human Factor
Diego Mallada – CTO at Gestamp
12:15 - 12:30
Keynote: IAHR: Reimagining Talent with AI – The Transformation of HR at IBM
Irene Barrena – Human Resources Director at IBM
12:30 - 12:50
Roundtable: The challenge of talent and cultural change
Leticia Guerrero Alonso – Organization and Business Processes Management at SENER
Rafa Ruiz – Human Resources Manager at Tecnalia
Joana Azketa – Corporate Head of AI and Data at CAF
Moderator: Irene Barrena
12:50 - 13:05
Keynote: Balancing Innovation and Fundamental Rights: Legal Implications of AI
Maitane Valdecantos – Partner at Audens, specialized in Digital Law
13:05 - 13:25
Roundtable: The regulatory challenge
Iratxe Guillerna – Digitalization and Data Director at Lantik
Ixabel Arbide – Legal and Processes Management at Vicomtech
Olatz Arrieta – Compliance and auditing at EITB
Moderator: Maitane Valdecantos
13:30 - 13:45
Keynote: From Data to Decision: Keys to Effective Governance
Belén Muñiz – Director at EUSTAT
13:45 - 14:05
Roundtable: The data challenge
David López – Head of Analytics at Laboral Kutxa
Aizea Lojo – Team Leader in AI and Data Analytics at IKERLAN
Javier González – Chief Digital Officer at Tubacex
Moderator: Belén Muñiz
14:15 - 15:15
Networking lunch
Block 3 | Discovering new game modes: enhance your strategIA
Time: 15:15 – 17:30
This level will be a space for inspirational talks, where experts from the local and national ecosystem will share key learnings. Visionary sessions on technological futures will also be included.
15:15 - 15:30
Keynote: What Generative AI solves and what it doesn’t
Alex Rayón – CEO at Brain & Code
15:30 - 15:45
Keynote
José Antonio Lozano – Scientific Director at BCAM
15:45 - 16:00
Keynote: Quantum Artificial Intelligence
Román Orús – Cofounder & CSO at Multiverse Computing
16:00 - 16:15
Keynote: Towards safe AI Jesús López Lobo – AI Manager at FAES Farma
16:15 - 16:40
Start-up pitches
Iker Galarza – Co-Founder at Neety
Carlos Gómez – Co-Founder at Henko
Javier González Conde – CEO at Quantum Mads
16:40 - 17:00
Keynote: It’s not AI, it’s you
Gisela Baños – Science, technology and science fiction communicator
17:00 - 17:20
Keynote: Revolutionizing productivity with Copilot agents
Magda Teruel – Partner Solution Architect at Microsoft
17:30
Closure of the congress
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